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Your visual brand

You know what difference you make, you’ve got products that work, and a story that is compelling. In an ideal world that would be enough. But let’s face it… whether in person, or online, people make instant judgements based on your visual appearance. So it’s time to consider how your brand is going to show up visually. The good news? This part is going to be fun!

Lessons in this module:

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Define the impression you want to make

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Use colour to establish relevance

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Use imagery to create connection

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Use typography to cement trust

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Craft a logo that aids recognition

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Questionnaire