Craft a logo that aids recognition
When it comes to developing a visual brand, most people – including many designers START by designing a logo. We take the opposite approach. It’s your brand styles – colour, imagery, type etc – that create an initial impression or feeling. It’s your logo that anchors people back to that feeling after the fact.
In this lesson, we are going to help you craft a logo that works with your chosen brand styles, and aids recognition of your brand and business after the fact.