Capture attention in the first 5 seconds
If you’ve gone to the trouble of building a website and crafting content for it, it would be useful if people stuck around long enough to read it and take action. Unfortunately, people rarely take the time to stick around and read content on a website. They click on a link, and within milliseconds make an instinctive decision about whether or not it is right for them. In this lesson we are going to make a plan for capturing attention and encouraging people to stick around and hear what you have to say.