The moment after a person subscribes to your mailing list is a very important one. This person has found your site, enjoyed what you have to offer and is now ready to take the “relationship” to the next level by giving out their email address.
So what do you do with it?
You confirm their subscription and then you thank them. And you can do this by automating the process whereby you send out a “welcome to the list” email immediately when someone signs up to get your newsletter.
This step is important because this is when you have the chance to inform your subscriber about what content they are going to receive and how often. As we mentioned before, it’s all about relationship building.
Failing to set expectations can often lead to a high unsubscribe rate when you send out emails because people wonder why they are receiving your stuff.