Define the impression you want to make
People make sense of who we are by our appearance – the clothes we wear, the way we hold ourselves and the expression on our face. In the same way that you personally make an impression, your business also makes an impression. By the colours and images on your website, the fonts you choose, and the way you put it all together.
In this lesson we are going to start by deciding what impression we want to make. Once we’ve decided this, we can make purposeful decisions about the visual cues we use to make that impression.